The BSc program in Digital Media & Marketing at UE focuses on preparing students to become innovative leaders in the ever-evolving fields of media and marketing. Through courses covering topics such as blockchain, virtual reality, artificial intelligence, big data, Internet of Things, transnational PR, voice marketing, and programmatic advertising, students gain expert knowledge to stay ahead in their careers. By graduation, students develop competencies and leadership skills necessary for international work, along with a solid understanding of business administration/economics, media, communication, and management.