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The Digital Product Management (BA) program equips students with an academic background in digital product management, innovation, and marketing. It covers areas such as agile project management, product strategy, business model design, organizational design, design thinking, and entrepreneurship. Graduates gain practical skills in applying contemporary tools and technologies for product management. They learn to analyze consumers and market dynamics and derive strategies for innovative digital products.
High School/ Bachelor Diploma and Transcript or equivalent occupational diploma officially translated to English or German.
Candidates must demonstrate English proficiency through an English language certificate. Accepted tests include IELTS, TOEFL, Pearson Test of English, Cambridge exams, TOEIC, PASSWORD, EF SET and Duolingo.
Applicants must submit a curriculum vitae (CV) and a scanned copy of their passport.
Applicants are required to write a motivation letter of at least 500 words, detailing their reasons for applying to the program.
The online test is an intelligence structure test. The students are not required to study for this test.
months
months
