The Dual Study Programme in Digital Media & Marketing, leading to a BSc degree, covers a wide range of subjects including digital content production (such as on social media, websites, and podcasts), business administration/commerce modules, digital transformation, and digital enterprise. The program is primarily conducted in German, with some modules offered in English. The campuses are equipped with modern facilities, allowing students to engage in activities like managing simulated social media crises and creating digital products in audio and TV studios. Professors from both academia and industry provide support for project implementation, facilitating effective knowledge transfer between the practice company and the university to ensure a successful start to students’ careers.