Multimedia majors are taught to turn their creative ideas into reality, preparing them for careers in fields like web design, film, animation, digital music, graphic design, and video games. The program blends art and technology, offering a supportive environment where students learn to develop and apply creative concepts across various media, including web design, digital cinema, animation, and gaming.

Students also gain insight into the business side of multimedia, learning industry theories, best practices, and tools to create and develop media franchises. They create original works in state-of-the-art facilities, including the William Rolland Art Center, which features studios, labs, and exhibition spaces. The program culminates in a senior capstone project showcased at the annual CLUFest exhibition. Additionally, talented students can apply for the Visual and Performing Arts (VAPA) Scholarship, which can cover up to full tuition.